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DRA Case 1 - Performance Marketing
Introduction
What is Performance Marketing
Pre-read
Mobile Advertising Analytics
Facebook Audience Insights
Understand Facebook Ad Metrics
Facebook Ads Beginner
Introduction to pivot tables
Q&A Session with Mentor
Introduction (1:25)
Peformance Marketing Terminology and Retargeting (6:59)
Attributes of Performance Marketing (23:52)
Brand Marketing and Performance Marketing (55:12)
Understanding the case study document (5:40)
Solve Case Study
Brief & Data
Case study questions
Assessment Solutions by Mentor
About the case study (9:28)
The assignment questions (4:33)
Assumptions (2:59)
The Approach (3:41)
Wow Spends vs Paybacks (2:35)
Best Performing Combination (7:27)
The Solutions (45:48)
Closure Notes (0:29)
Downloads
Data Analytics
Storyboard
Data Analytics
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